michael reuter

Robert Scoble: The Role Of Social Media in Marketing

Robert Scoble, blogger and entrepreneur, discusses his thoughts on how ideas spread. The public session was part of the Stanford GSB marketing course, the Power of Social Technology (Dr. Jennifer Aaker). A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.

How to: Surviving a House Fire

Social Media is a Game Changer

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Is social media marketing useful? Is Social Media a trend? According to recent studies conducted by PostRank, the answer seems to be: no - Social Media is a Game Changer. 

Look at this illustration on what is happening in the Internet’s social community — how people are communicating, what is changing, and where people are doing the talking.

via 

Why people play chatroulette

chat roulette from Casey Neistat on Vimeo.

Google - Facts and Figures

 

Science of the Olympics

Figure skating is one of the most popular sports in the winter Olympics. In this exclusive Scientific American video, contributing editor Christie Nicholson takes you inside the sport, to explore the physics behind a figure skater’s spectacular moves. Along the way, she discovers her inner Kristi Yamaguchi.


via Scientific American

How to: Open a Banana (like a monkey)

Life will never be the same! Learning from the apes - i think that's fantastic!

James Cameron's Avatar App - Reviewed by appstory.tv

This is how it works:

• only single player mode
• numerous levels – many hours of gameplay
• saves cleared levels
• several checkpoints within each level
• collect numerous weapons, armor & skills
• strategic mini-games along the way

What I like about Avatar:

• great atmosphere: rich graphis & soundtrack
• many levels, long gameplay
• intuitive controls

What I don’t like about Avatar:

• no way to replay already cleared levels
• enemies can be killed easily by keeping the button pressed
• 3D graphics often mislead you regarding distances

Avatar is definetely one of the better movie adaptions. It guarantees good gameplay for several hours.

App-Economy: Ist die App der neue Zugang zum Internet?

Willkommen in der App-Economy! Werden Apps den Browser als Zugang zu Webinhalten ablösen? Welche Folgen hätte dies für die Nutzung des Internet? Benedikt Köhler sieht eine Gefahr darin, dass durch die Apps als Webeinstieg der App-Anbieter definiert, welcher Inhalt wie gesehen und konsumiert werden kann.


Gar eine "perfide Möglichkeit zur Zensur" sieht er im Einsatz von Apps. Michael Reuter dagegen ist bekennender App-Fan. Angetan von neuen Zugangsmöglichkeiten zu Webcontent durch Apps (Im Wein liegt die Wahrheit) und der damit verbundenen höheren Bedienungsfreundlichkeit des Web sieht er vornehmlich die positiven Aspekte der App-Economy.


Allerdings müsste sichergestellt sein, dass auch Weine wie der 'Kröver Nacktarsch' von der Mosel den Sprachfilter (Google Nexus!) passieren. Ist es eine normative Frage (Zensur durch App-Anbieter) oder entscheidet der Markt (Vielfalt von Apps) über den Zugang zu Webinhalten?

Parken im Alter ist ein Kinderspiel